TRUSAIC It's not something anyone wants, but crises do arise. If your organization finds itself in an un­ avoidable legal or otherwise public crisis related Above all - it's best, to to pay equity, you're going to want to have a plan in place for minimizing lasting damages. be honest, and open. Recognize fault where Your pay equity communication plan should in­ clude actionable steps for resolving crises that it's due, don't pass the restore brand confidence and trust in all of your blame, and instead take key stakeholders. Include a designated point of responsibility. contact to address press and investor inquiries. It's also important to get ahead of the news as it circulates in these types of scenarios to control the narrative so make sure you're proactive in re­ solving the identified issue. Above all - it's best, to be honest, and open. Recognize fault where it's due, don't pass the blame, and instead take responsibility. This owned accountability is critical for rectifying company mishaps, which brings us to the next step of your pay equity communications plan.